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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

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The Tastemakers: Why We're Crazy For Cupcakes But Fed Up With Fondue

Tastemaker, n. Anyone with the power to make you eat quinoa.

Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, a ai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "'superfood" again?

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

PublicAffairs

PublicAffairs

David Sax

David Sax

No of Pages
336
Publisher
PublicAffairs
ISBN-13
9781610393157
Awards
None
Book Format
Hardcover
Published Date
May 27, 2014

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About David Sax

David Sax is a journalist and writer specializing in business and culture. His writing appears regularly in Bloomberg Businessweek, The New Yorker online, and other publications. David's first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen and won a James Beard Award for writing and literature, as well as other awards and the praise of deli lovers everywhere. His second book is The Tastemakers: Why We're Crazy for Cronuts but Fed Up with Fondue, which is chronicles how food trends emerge, grow, and ultimately make a difference in our world. David's latest book, The Revenge of Analog: Real Things and Why They Matter looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all. David lives in Toronto, Canada with his lovely family.

Other Books by Author

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Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen
Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen
Author :
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Publisher :
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No of Pages :
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The Tastemakers: A Celebrity Rice Farmer, a Food Truck Lobbyist, and Other Innovators Putting Food Trends on Your Plate
The Tastemakers: A Celebrity Rice Farmer, a Food Truck Lobbyist, and Other Innovators Putting Food Trends on Your Plate
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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends)
The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends)
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The Revenge of Analog: Real Things and Why They Matter
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Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen
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Book Format :
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