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David Sax is a journalist and writer specializing in business and culture. His writing appears regularly in Bloomberg Businessweek, The New Yorker online, and other publications. David's first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen and won a James Beard Award for writing and literature, as well as other awards and the praise of deli lovers everywhere. His second book is The Tastemakers: Why We're Crazy for Cronuts but Fed Up with Fondue, which is chronicles how food trends emerge, grow, and ultimately make a difference in our world. David's latest book, The Revenge of Analog: Real Things and Why They Matter looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all. David lives in Toronto, Canada with his lovely family.