In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.
Marc Levinson began as a journalist, reporting on business for Time magazine and the Bureau of National Affairs (BNA) and serving as editorial director of the daily Journal of Commerce in New York. After several years writing about business and economics for Newsweek, he became finance and economics editor of The Economist in London. In 1999 Marc joined the predecessor to JP Morgan Chase, where he created a unique industry economics function that married economic research with stock and bond analysis and developed a line of environmental research products for institutional investor clients. He has had stints advising Congress on transportation and industry issues and serving as senior fellow for international business at the Council on Foreign Relations, and has consulted for a number of businesses and public agencies.
Marc’s career has been eclectic, but with a common thread: his professional life has centered on making complex economic issues understandable to the general public. Much of his work has been international in focus, dealing with international trade and globalization, international finance and financial regulation, and energy and environmental issues that cross international borders.
He has written six books that merge my interests in economics and business strategy with historical research. He has also written many articles for leading publications, such as Harvard Business Review and Foreign Affairs, and contributed historical pieces to Echoes, the former economic history blog at Bloomberg.com. He frequently reviews books for The Wall Street Journal and other publications.
Marc earned a bachelor’s degree from Antioch College, a master’s degrees from Georgia State University and the Woodrow Wilson School at Princeton University, and a doctorate from the City University of New York.
"Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained."
"[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold."
"Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization."