Piwik Image

X

Sign Up




READARA
The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Overall Rating

NA

Reviews

NA

The Attention Merchants: The Epic Scramble To Get Inside Our Heads

From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves.

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago.

Knopf

Knopf

Tim Wu

Tim Wu

No of Pages
432
Publisher
Knopf
ISBN-13
9780385352017
Awards
None
Book Format
Hardcover
Published Date
Oct 18, 2016

Circles

Not in any circle

Book Journey

Reviews [0]

Likes [0]

Recommends [0]

Bookshelf [0]

Table of Contents

No data Found

About Tim Wu

Tim Wu is an author, policy advocate, and professor at Columbia Law School, and director of the Poliak Center for the study of First Amendment Issues at Columbia Journalism School.  Wu's best known work is the development of Net Neutrality theory, but he also writes about private power, free speech, copyright, and antitrust.  His book The Master Switch has won wide recognition and various awards.

Wu worked at the Federal Trade Commission during the first term of the Obama administration, and has also worked as Chair of Media reform group Free Press, as a fellow at Google, and worked for Riverstone Networks in the telecommunications industry. He was a law clerk for Judge Richard Posner and Justice Stephen Breyer. He graduated from McGill University (B.Sc.), and Harvard Law School.

Wu is a contributing writer at NewYorker.com and a former contributing editor at The New Republic.  He has been won awards from Scientific American magazine, National Law Journal, 02138 Magazine, and the World Economic Forum, and has twice won the Lowell Thomas Award for travel writing.

Other Books by Author

other books by authors
The Master Switch: The Rise and Fall of Information Empires
The Master Switch: The Rise and Fall of Information Empires
Author :
Tim Wu
Publisher :
Vintage
Published Date :
Nov 29, 2011
No of Pages :
384
Book Format :
Paperback
Category :
Media & Communications

More Media & Communications Related Books

other Related books
Communications Law: Liberties, Restraints, and the Modern Media (Wadsworth Series in Mass Communication and Journalism)
Communications Law: Liberties, Restraints, and the Modern Media (Wadsworth Series in Mass Communication and Journalism)
Author :
John D. Zelezny
Publisher :
Cengage Learning
Published Date :
Jan 4, 2010
No of Pages :
592
Book Format :
Paperback
Category :
Media & Communications
other Related books
The 2015 Chief Marketing Officer Handbook: Marketing Strategies That Work
The 2015 Chief Marketing Officer Handbook: Marketing Strategies That Work
Author :
InVert http://InVertStrategies.com
Publisher :
CreateSpace Independent Publishing Platform
Published Date :
Feb 13, 2015
No of Pages :
100
Book Format :
Paperback
Category :
Media & Communications
other Related books
Media/Impact: An Introduction to Mass Media
Media/Impact: An Introduction to Mass Media
Author :
Shirley Biagi
Publisher :
Cengage Learning
Published Date :
Jan 1, 2014
No of Pages :
448
Book Format :
Paperback
Category :
Media & Communications
other Related books
The Music Business and Recording Industry
The Music Business and Recording Industry
Author :
Geoffrey P Hull, Geoffrey Hull, Thomas Hutchison, Richard Strasser
Publisher :
Routledge
Published Date :
Nov 11, 2010
No of Pages :
448
Book Format :
Paperback
Category :
Media & Communications
other Related books
Media Now: Understanding Media, Culture, and Technology
Media Now: Understanding Media, Culture, and Technology
Author :
Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Publisher :
Cengage Learning
Published Date :
Jan 1, 2013
No of Pages :
608
Book Format :
Paperback
Category :
Media & Communications
other Related books
Filmmakers and Financing: Business Plans for Independents (American Film Market Presents)
Filmmakers and Financing: Business Plans for Independents (American Film Market Presents)
Author :
Louise Levison
Publisher :
Focal Press
Published Date :
Jan 7, 2013
No of Pages :
312
Book Format :
Paperback
Category :
Media & Communications
other Related books
Visual Communication: Images with Messages
Visual Communication: Images with Messages
Author :
Paul Martin Lester
Publisher :
Cengage Learning
Published Date :
Jan 1, 2013
No of Pages :
480
Book Format :
Paperback
Category :
Media & Communications
other Related books
COMM 2 (with CourseMate, Interactive Video Activities, SpeechBuilder(TM) Express, InfoTrac 1-Semester Printed Access Card) (Engaging 4LTR Press Titles for Communication)
COMM 2 (with CourseMate, Interactive Video Activities, SpeechBuilder(TM) Express, InfoTrac 1-Semester Printed Access Card) (Engaging 4LTR Press Titles for Communication)
Author :
Rudolph F. Verderber, Kathleen S. Verderber, Deanna D. Sellnow
Publisher :
Cengage Learning
Published Date :
Jan 1, 2011
No of Pages :
272
Book Format :
Paperback
Category :
Media & Communications
other Related books
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Author :
Helen Katz
Publisher :
Routledge
Published Date :
Nov 3, 2013
No of Pages :
248
Book Format :
Paperback
Category :
Media & Communications
other Related books
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Author :
Anita Elberse
Publisher :
Henry Holt and Co.
Published Date :
Oct 15, 2013
No of Pages :
320
Book Format :
Hardcover
Category :
Media & Communications
other Related books
Head's Broadcasting in America: A Survey of Electronic Media
Head's Broadcasting in America: A Survey of Electronic Media
Author :
Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell
Publisher :
Routledge
Published Date :
Feb 1, 2009
No of Pages :
335
Book Format :
Paperback
Category :
Media & Communications
other Related books
Be the Ultimate Assistant: A celebrity assistant's secrets to working with any high-powered employer
Be the Ultimate Assistant: A celebrity assistant's secrets to working with any high-powered employer
Author :
Bonnie Low-Kramen
Publisher :
Nk Publications
Published Date :
Jun 20, 2008
No of Pages :
174
Book Format :
Paperback
Category :
Media & Communications
other Related books
Disruptive Power: The Crisis of the State in the Digital Age (Oxford Studies in Digital Politics)
Disruptive Power: The Crisis of the State in the Digital Age (Oxford Studies in Digital Politics)
Author :
Taylor Owen
Publisher :
Oxford University Press
Published Date :
Apr 1, 2015
No of Pages :
264
Book Format :
Hardcover
Category :
Media & Communications
other Related books
American Media History
American Media History
Author :
Anthony Fellow
Publisher :
Cengage Learning
Published Date :
Jan 1, 2012
No of Pages :
496
Book Format :
Paperback
Category :
Media & Communications
other Related books
The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News--and Divided a Country
The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News--and Divided a Country
Author :
Gabriel Sherman
Publisher :
Random House
Published Date :
Jan 14, 2014
No of Pages :
560
Book Format :
Hardcover
Category :
Media & Communications
other Related books
The Facebook Effect: The Inside Story of the Company That Is Connecting the World
The Facebook Effect: The Inside Story of the Company That Is Connecting the World
Author :
David Kirkpatrick
Publisher :
Simon & Schuster
Published Date :
Feb 1, 2011
No of Pages :
384
Book Format :
Paperback
Category :
Media & Communications
other Related books
Merchants of Culture: The Publishing Business in the Twenty-First Century
Merchants of Culture: The Publishing Business in the Twenty-First Century
Author :
John B. Thompson
Publisher :
Plume
Published Date :
Mar 27, 2012
No of Pages :
464
Book Format :
Paperback
Category :
Media & Communications
other Related books
Podcastnomics: The Book Of Podcasting... To Make You Millions
Podcastnomics: The Book Of Podcasting... To Make You Millions
Author :
Naresh Vissa
Publisher :
Krish Publishing
Published Date :
Aug 3, 2014
No of Pages :
126
Book Format :
Paperback
Category :
Media & Communications
other Related books
Reasoning With Statistics: How To Read Quantitative Research
Reasoning With Statistics: How To Read Quantitative Research
Author :
Frederick Williams, Peter R. Monge
Publisher :
Wadsworth Publishing
Published Date :
Oct 19, 2000
No of Pages :
228
Book Format :
Paperback
Category :
Media & Communications
other Related books
The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac)
The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac)
Author :
Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Publisher :
Wadsworth Publishing
Published Date :
Jul 25, 2005
No of Pages :
408
Book Format :
Paperback
Category :
Media & Communications
+

Editorial Reviews

No Editorial Reviews Available

Community Reviews

No Community Reviews Available

Press Releases

No Press Release found

Testimonials

No Data available

Market Place