Each of us has the capacity to spot opportunities, invent products, and build businesses-even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator's Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today's leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.
Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
The Creator's Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren't rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The book's insights provide core guidance for success in the new world of work.
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Amy Wilkinson is CEO and founder of Ingenuity, Lecturer at Stanford Graduate School of Business and author of The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs. She advises executives and emerging leaders around the world on how to master the skills that underlie entrepreneurial success.
Wilkinson’s career spans leadership roles at McKinsey & Company, J.P. Morgan and as founder of Alegre, a foreign-based export company. She has also served in the White House as a senior policy advisor to the United States Trade Representative and a White House Fellow.
Fascinated by how leaders must reinvent their approaches to excel in an entrepreneurial age, Wilkinson interviewed 200 of today’s top entrepreneurs including the founders of Airbnb, LinkedIn, eBay, PayPal, Yelp, Dropbox, Tesla Motors, SpaceX, Chipotle, Under Armour, Spanx, Jetblue, and Revolution Foods to distill what it takes to go from start-up to scale in our rapidly changing economy. She conducted this work while a senior fellow at Harvard University and public policy scholar at the Woodrow Wilson Center. The Ewing Marian Kauffman Foundation awarded Wilkinson a grant for her groundbreaking research on high growth entrepreneurs.
Wilkinson has been a keynote speaker for corporations, institutes, and universities around the world. Recent speaking events include the World Economic Forum at Davos, Consumer Electronics Show, NASSCOM (India’s Leadership Forum), Microsoft, IBM, TD Ameritrade, National Governor’s Association, and Federal Reserve Board of Governors.
She is an expert for The Wall Street Journal. Wilkinson and her work have been featured by CNN, Fox News, CNBC, Bloomberg TV & Radio, NPR, The Wall Street Journal, The Economist, Fortune, Forbes, Inc. TIME, The Washington Post, and USA Today.
Wilkinson earned BA, MA, and MBA degrees from Stanford University. She is a member of the Council on Foreign Relations and an Eisenhower Fellow.