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Retail Management: A Strategic Approach (12th Edition)

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Retail Management: A Strategic Approach (12th Edition)

The text that helps readers thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Prentice Hall

Prentice Hall

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Barry R Berman

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Joel R. Evans

No of Pages
624
Publisher
Prentice Hall
ISBN-13
9780132720823
Awards
None
Book Format
Hardcover
Published Date
Jul 20, 2012

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