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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Crossing The Chasm: Marketing And Selling High-Tech Products To Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

HarperBusiness

HarperBusiness

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Geoffrey A. Moore

No of Pages
227
Publisher
HarperBusiness
ISBN-13
9780060517120
Awards
None
Book Format
Paperback
Published Date
Nov 30, -1

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