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Dale Pollak

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Dale Pollak's career in the automotive industry spans nearly four decades. As a dealer, technology entrepreneur, and best-selling author, Pollak has helped many successful automotive dealers in North America make dramatic improvements in their new and used vehicle operations.

Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. Dale has written three books that detail the application of the Velocity method for dealers. The latest, “Like I See It,” was released in 2017.

Pollak holds a bachelor of science degree in business administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award. In addition, he received the 2010 Ernst and Young Entrepreneur of the Year Award, and in 2011, he was inducted into the Chicago Area Entrepreneurship Hall of Fame. In 2014, he was named as Poling Chair at Indiana University's Kelley School of Business.

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