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Producing Bollywood: Inside the Contemporary Hindi Film Industry
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Producing Bollywood: Inside the Contemporary Hindi Film Industry

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Producing Bollywood: Inside The Contemporary Hindi Film Industry

Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

Duke University Press Books

Duke University Press Books

Tejaswini Ganti

Tejaswini Ganti

No of Pages
440
Publisher
Duke University Press Books
ISBN-13
9780822352136
Awards
None
Book Format
Paperback
Published Date
Mar 7, 2012

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Author InterviewInterview with Tejaswini Ganti 

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Table of Contents

Introduction. How the Hindi Film Industry Became "Bollywood" 1
Part 1. The Social Status of Films and Filmmakers
1. From Vice to Virtue: The State and Filmmaking in India 41
2. From Slumdogs to Millionaires: The Gentrification of Hindi Cinema 77
3. Casting Respectability 119
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About Tejaswini Ganti

Tejaswini Ganti is Associate Professor of Anthropology at New York University. She is the author of Bollywood: A Guidebook to Popular Hindi Cinema.

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Bollywood: A Guidebook to Popular Hindi Cinema (Routledge Film Guidebooks)
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