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The Power of Why: Breaking Out in a Competitive Marketplace
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The Power of Why: Breaking Out in a Competitive Marketplace

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The Power Of Why: Breaking Out In A Competitive Marketplace

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones? After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions. Customers don't care if a business is different or that its products are unusual. Trumpeting achievements such as "We were voted #1 again," "Rated best service three years running," or "We're experienced" doesn't engage buyers emotionally. It is seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn't just a slogan; it has to be in the company's DNA, consistently delivered through all parts of the organization. The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

New Harvest

New Harvest

C. Richard Weylman

C. Richard Weylman

No of Pages
176
Publisher
New Harvest
ISBN-13
9780544026889
Awards
None
Book Format
Hardcover
Published Date
Apr 23, 2013

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Author InterviewInterview with C. Richard Weylman 

Interview Date : Jun 21, 2016

Please sign up to listen entire interview of at least 45 min.

Interview Summary

From competitive markets to unnamed rivals, companies face various problems whenever they have a product to sell. What remains the same, however, is the inability of most of them to identify the reasons why consumers buy certain products and why some organizations manage to sell better than their counterparts. Is this because they lack analytical tools, or is it a process that is missing?

In his book The Power of Why, Richard Weylman uses decades of consulting experience with businesses of all sizes to encourage managers to develop customer-centric strategies and a steady focus on solving customer’s problems rather than trumpeting accolades and longevity. 

Key Topics

  • How does a deeper understanding of customer needs lead to more penetrating questions through “Why Asking”?
  • How can businesses identify their unique value proposition?
  • How do customers view a company’s proposition and why it may or may not matter to them?
  • +

Table of Contents

Acknowledgments ix
Foreword xi
PART ONE–DEFINING YOUR UNIQUE VALUE PROMISE
1. Why Asking
2. What Is the Unique Value Promise? 13
+

About C. Richard Weylman

Richard Weylman is the author of three books, two of which are international best-sellers, including his latest the CEO Reads best-seller, The Power of Why: Breaking Out in a Competitive Marketplace, available in 5 languages.

Richard Weylman has a worldwide reputation for helping clients better understand how to make the changes necessary to attract and retain new customers, as well as the right talent to elevate business performance.

As an impactful keynote speaker and workshop leader Richard will bring his expertise to your audience, blending timely and provocative research with the right amount of humor and inspiration they can take away and use immediately.

He has delivered over 2,500 keynote speeches on four continents to audiences of 20 to 40,000 and is a master at tailoring his presentations to the specific needs of audiences.

He believes in philanthropy and provides ongoing support for many organizations.

 

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