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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity

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Brand EsSense: Using Sense, Symbol And Story To Design Brand Identity

In Brand EsSense, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon. Drawing on the latest sensory branding research, the book shows how brands can link storytelling archetypes and symbolism to customer experience, to enhance a brand's overall success. It also provides tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

Kogan Page

Kogan Page

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Neil Gains

No of Pages
232
Publisher
Kogan Page
ISBN-13
9780749470012
Awards
None
Book Format
Paperback
Published Date
Jan 28, 2014

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